Citibank, a leading global bank with a long history of serving customers around the world, identified the need to modernize their UK mobile app to keep pace with evolving user expectations and the dynamic fintech landscape.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
Overview
Citibank embarked on a collaborative effort to revamp their app, focusing on creating a user-friendly and secure platform that empowers seamless transactions for their UK customers.
What did
Macanne do
The project commenced with in-depth research on current fintech trends in UI/UX design. This research provided valuable insights that were then leveraged during the prototyping and initial idea generation phase. Following the creation of these initial concepts, we partnered with a team extensively experienced in developing fintech apps. This collaboration ensured the app catered specifically to the needs of the fintech industry.
In the final development stage, we incorporated additional security measures and fintech-specific insights to further strengthen the app’s functionality and user experience.
The Results
- Launched in Q4 of 2022, the redesigned Citibank UK app boasts a user-friendly interface and enhanced UX design.
- The app offers a suite of new features that enable seamless transactions for Citibank's UK customers
- >95% success rate of bot case completion
- SDK delivered for native platforms, enabling Virtual & Live agent communications across multiple mobile platforms
