Background:
Nick Automatic Clothing, founded in 2009 by Nicolo Nimor, is a thriving independent streetwear company based in Cebu, Philippines. Initially, it began as a small-scale venture, designing t-shirts that were shared among friends and local communities. Over time, the brand’s unique artistic vision, commitment to quality, and distinct streetwear style have led to its remarkable growth and emergence as a highly coveted lifestyle brand in both the Philippines and Southeast Asia.
Client’s Need:
Nick Automatic Clothing recognized the potential to expand its reach and streamline the customer experience by establishing an online presence. They approached us with a need for a comprehensive e-commerce website that not only allowed them to sell their products online but also incorporated key features like secure payment gateways and a lookbook to showcase their diverse range of streetwear designs.
Our Solution: E-Commerce Website with Paygates and Lookbook Features
We worked closely with Nick Automatic Clothing to understand their brand identity, target audience, and unique selling points. The end result was a dynamic e-commerce website that seamlessly blended the brand’s aesthetics with the functionality needed for successful online retail.
Key Features and Benefits:
User-Friendly Design: We created an intuitive and visually appealing website that reflects the brand’s unique artistic vision. The user interface was designed to be easy to navigate, ensuring a smooth and enjoyable shopping experience.
Product Showcase: A well-structured product catalog was implemented, showcasing Nick Automatic’s range of streetwear products, allowing customers to easily browse, select, and view product details.
Lookbook Feature: To showcase the brand’s creativity and inspire fashion enthusiasts, we integrated a “Lookbook” section where customers can explore and visualize different styles, outfits, and trends, with direct links to purchase the featured items.
Secure Payment Gateways: The website includes multiple secure payment gateways to facilitate convenient and secure transactions for customers, enhancing trust and encouraging sales.
Responsive Design: The website was developed to be fully responsive, ensuring a consistent and enjoyable experience across various devices, from desktop computers to mobile phones.
Social Media Integration: We integrated social media sharing features to enable customers to easily share their favorite products and looks, thus expanding the brand’s online presence and reach.
Content Management System (CMS): To empower Nick Automatic Clothing with autonomy in updating product listings, we implemented a user-friendly CMS that allows for easy content management, including product additions and removals.
Results:
The new e-commerce website has significantly enhanced Nick Automatic Clothing’s online presence and customer engagement. It has opened up new revenue streams, expanding their customer base beyond their physical location in Cebu to reach a global audience. The website’s integrated Lookbook feature has particularly attracted fashion-conscious consumers, leading to increased sales.
Overall, our collaboration with Nick Automatic Clothing has helped them continue their remarkable journey from a small local streetwear brand to a respected, sought-after lifestyle brand with a thriving online presence.
